Official WhatsApp Business API
WhatsApp Marketing
A WhatsApp marketing and customer-messaging platform on the official WhatsApp Business API. Run bulk campaigns, answer customers in a shared team inbox, automate conversations with a chatbot, flows and AI, and connect to your other systems.
- Meta Cloud API and Twilio
- Shared team inbox
- Chatbot, flows and AI
Overview
Campaigns, conversations and automation in one place
SPL+ WhatsApp Marketing gives each business its own workspace. Connect your official WhatsApp number, keep contacts organised with tags, and send approved template campaigns to the right audience.
When customers reply, your team answers from one shared inbox, while chatbots, flows and the AI assistant handle routine questions and hand over to a person when needed.
Features
Main features of WhatsApp Marketing
Everything you need to reach customers on WhatsApp and answer them at scale.
Bulk WhatsApp Campaigns
Send personalised campaigns to contacts grouped by tags, with a live contact count before you send.
- Text, image, video, document or audio
- Message rotation and A/B testing
- Schedule, repeat daily, weekly or monthly
Official WhatsApp Templates
Create templates and submit them for Meta’s review in one step, then track approval.
- Marketing, utility and authentication
- Image, video or PDF headers
- Map variables to name, phone or fixed text
Shared Team Inbox
Every WhatsApp conversation in one place, with live updates as messages arrive.
- Assign chats to team members
- Open, pending and resolved status
- Private notes and coloured labels
Fast Replies
Answer customers quickly with ready-made replies and interactive messages.
- Quick reply templates and canned shortcuts
- Up to 3 tap-to-reply buttons
- Warning when the 24-hour window closes
Contacts & Segments
Keep a clean, segmented contact list with tags, custom fields and saved filters.
- Import and export spreadsheets
- Find and merge duplicate contacts
- Automatic opt-out on STOP, opt-in on START
Visual Flow Builder
Build chatbot conversations on a drag-and-drop map and test them before publishing.
- Starts on keywords, buttons or WhatsApp ad clicks
- Questions, branches, waits and handoffs
- English, Hindi, Marathi, Tamil, Telugu, Bengali, Gujarati
Keyword Chatbot
Reply automatically to common messages with simple keyword rules.
- Contains, exact, starts-with or pattern
- Replies with text and files
- Handoff to a person when nothing matches
Automations
Flows that start on their own from contact events, dates and schedules.
- Birthday and appointment reminders
- Follow-up when a customer hasn't replied
- Daily, weekly or monthly sends by tag
AI Assistant
Answer questions from your own knowledge base, in the customer’s language.
- Claude or Gemini
- FAQs, PDFs and web pages as sources
- Personal details hidden before sending to AI
Handoff Teams & Satisfaction
Route chats to the right person and measure how well they were handled.
- Assign by turns or fewest open chats
- Response targets with escalation
- Great, Okay, Poor survey after resolution
Campaign Reports
Track delivery and engagement for every campaign and every contact.
- Delivery, read and send rates
- Per-contact status report to download
- Delivery report for 7 to 90 days
API & Webhooks
Connect WhatsApp messaging to your CRM, ERP or website.
- Send messages, templates and start flows
- Create and update contacts
- Signed webhooks with automatic retries
How it works
From first message to campaign results
Five steps from connecting your number to automated replies.
Connect
Link your business number through the Meta Cloud API or Twilio.
Number verified
Import contacts
Upload your contact list and group it with tags and custom fields.
Audience ready
Create a template
Write the message and submit it for Meta’s approval in one step.
Template approved
Launch campaign
Send now or schedule, and watch delivery and reads in real time.
Campaign live
Reply and automate
Answer replies in the team inbox, or let flows and AI handle them.
Customer answered
Still sending WhatsApp messages one by one?
See a campaign, team inbox and chatbot set up for your business in a free demo.
Questions
WhatsApp marketing FAQs
Anything else, ask on a call. We answer every enquiry within one working day.
What is the official WhatsApp Business API?
It is WhatsApp’s approved way for businesses to send messages at scale. SPL+ WhatsApp Marketing connects to it directly through the Meta Cloud API, or through Twilio.
Do campaign messages need Meta approval?
Yes. Messages sent outside a customer conversation use templates approved by Meta. You can create, submit and track templates from inside the platform.
What is the 24-hour reply window?
After a customer messages you, you can reply freely for 24 hours. After that, WhatsApp requires an approved template. The inbox warns you when the window closes and flows switch to templates automatically.
Can my whole team use one WhatsApp number?
Yes. The shared inbox lets several team members answer from the same number, with chat assignment, notes, labels and response targets.
How are opt-outs handled?
Contacts who send STOP or UNSUBSCRIBE are opted out automatically and skipped by campaigns and automations. START or SUBSCRIBE opts them back in.
Can we see a demo first?
Yes. Book a free demo and we will set up a sample campaign and chatbot flow for your business.
Other products
More software from SPL+
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Attendance & Payroll
Attendance capture, leave and salary processing in one place.
Sales & Inventory
Billing, stock and sales tracking for shops and distributors.
Electronic Data Interchange (EDI)
Supplier invoices turned into updated stock and unit costs.
Book a free WhatsApp marketing demo
Tell us how many contacts you message and how your team handles replies. We will show you how the platform fits your business and share pricing.